What Is Redirection and Their Impact on SEO?

SEO or search engine optimization has become one of the standard practices in the digital marketing arena. In the case of SEO, the redirection has great importance.

So, what is it? Well, redirection means forwarding a distinct URL to another URL. It is pretty simple. The process is evident when you visit a [particular website, and that site automatically connects to another site to serve your purpose. Redirecting is one of the easiest ways to increase your page visitor base and also offer more relevant information to your viewers.

You can connect to the Best Digital marketing agency in Delhi to get the best redirection benefits. The most significant advantage of redirection is that it is not that explicit. Instead, it is hardly noticeable. Additionally, redirection can also help you to maintain the SEO ranking of your website and offer you a better viewer base.

There are different type of redirection, and they have their exclusive impact on SEO, read this article till the end to know more.

301 redirection

The 301 redirection is a permanent redirect that is great for increasing your viewers. It permanently redirects your visitor to another site and completely switches to different URLs. Hence, the new page easily replaces the old page of the source. It is swift and offers a seamless experience to the users. Additionally, it does not affect your SEO ranking and is best for basic websites.

302 redirect

The 302 redirect is a type of temporary redirection where you temporarily transfer your visitors into another site for some information and then take them back to your original site. It is a little bit complicated than the previous one and needs more strategic execution and maintenance. But, if the procedure is not proper, it can harm your SEO performance and the site’s search engine visibility.

307 redirect

It is one of the most complicated redirection procedure. You can only use this temporary type of redirection if the server is 1.1 compatible. But, the process to check the compatibility is unsure and does not have a definite impact on the SEO rankings.

Meta refresh Redirect

It is a different type of redirection. Because, Meta refresh redirect is performed on the page level, not with the servers. They appear as pop-ups and use meta links to redirect the visitor to another site. It only works if you can place them with a good strategy.

Any expert from Best Digital Marketing company in Delhi will be able to help to maintain SEO through redirection and can also suggest their clients about the best possible option for redirection.